Budweiser Lager Beer, official sponsor of the English Premier League and the Spanish League, has launched a promotion, “Budweiser Smooth Kick-off Promo” to celebrate the new football season.
The Under the Crown promotion invites consumers to submit the code under the crown cork for a chance to win attractive prizes including the luxurious new 2020 Mercedes Benz A200.
Consumers also have a chance to win the latest game console, the PlayStation 5 console.
That’s not all, as the jerseys autographed by Barcelona master Lionel Messi, who is the Budweiser brand ambassador, would also be won.
“We are known as the king of beers and we are ready to prove it once again with the Budweiser Smooth Kick-off promotion which will see three lucky consumers win the grand prize of a new Mercedes Benz A200 each and 24 consumers win the PlayStation console. 5, recently released and ultra-sophisticated, while other lucky winners will get a Budweiser soccer jersey signed by Lionel Messi, ”said Budweiser Marketing Manager Jumoke Okikiolu.
Speaking more about the inspiration for the promotion, International Breweries Plc Marketing Director Tolulope Adedeji noted that Budweiser wants to elevate the football viewing experience for consumers. “We know that our consumers choose Budweiser when they socialize with friends during these soccer games and we want to reward them in a way that has never been done before.”