Corporate Accountability and Public Participation Africa (CAPPA) has called for an adult rating for movies with smoking scenes, anti-smoking advertisements, anti-smoking health warnings, certified non-clearance, identification of tobacco brands and a total ban on tobacco products. Placement in Nigerian Film Industry – Nollywood.
The human rights group made the call at its launch of the #SmokeFreeNollywood campaign in Lagos last Saturday, noting that tobacco kills up to six million people a year, and is projected to kill up to eight million people by the year. 2030, if nothing. It’s done.
In his keynote speech at the launch, CAPPA Executive Director Akinbode Oluwafemi said that the tobacco industry has a history of giving misleading impressions of tobacco use, engaging young people through movies and music videos.
Oluwafemi noted that the WHO Framework Convention on Tobacco Control (WHO-FCTC), which Nigeria is a signatory and has ratified, requires parties to implement a comprehensive ban on tobacco advertising, promotion and sponsorship.
He added: “The guidelines for the implementation of Article 13 of the WHO-FCTC include a statement that the representation of tobacco use in films is a form of promotion that influences tobacco use, especially among young people, and includes measures more detailed in the WHO report.
“In 2007, a screening of 10 films selected at random by tobacco control activists in Nigeria showed that the tobacco industry may have been using Nollywood to promote smoking.”
He said CAPPA would partner with Nollywood stakeholders to follow up on his recommendations.
“Our commitment to key entertainment stakeholders here is because they are role models, influencers of our youth and relevant to ensuring Nigerian films are in compliance with the WHO FCTC and the Nigerian National Tobacco Control Act and its Regulations, “he added.
At the launch were veteran announcer and actor Jide Alabi, who also represented Tunji Bamishigbin, renowned film director and producer; singers Lanre Teriba, Reflex and Zadok.
The last pair have a clue on the theme of the campaign.