Soccer legends Lionel Messi and Paul Pogba wreak havoc in a fan’s room from Pepsi’s latest UEFA Champions League Football campaign.
Created by Abbott Mead Vickers BBDO and set to a custom track, Rotate by Becky G and two-time Grammy nominee Burna Boy, “Fizz to life” begins as a student works in her room, before opening a can of Pepsi Max, what his posters of soccer icons, including Dutch player Shanice van de Sanden and Borussia Dortmund winger Jadon Sancho, will come to life.
The group engages in a surreal game of soccer inside women’s posters and magazines, eventually moving the game onto their laptop.
It ends when Messi steals the can of Pepsi Max and runs out of frame.
It was created by Andy Vasey and Dan Warner, and directed by Raine Allen-Miller through Somesuch.
Pepsi Max first recruited Lionel Messi and Paul Pogba for its “The Game Never Stops” campaign in February last year, which was created to mark the start of the knockout stages of the UEFA Champions League.
In 2021, we are celebrating the unstoppable human spirit, not despite the times we are in, but because it is a moment and no matter what, we must keep moving forward with a smile, ”Natalia Filippociants, Vice President of Global Beverage Marketing at PepsiCo , He said.
“From music to soccer, new creativity encourages the world to break free from conventions, expectations and the bubble of equality we often find ourselves in.”
The campaign includes digital activity, a soccer challenge through TikTok Duet and a limited edition pack with the four players in the ad, as well as an interactive AR game, which can be accessed via a QR code.
Allen-Miller said: “It was an honor to work with some of the greatest soccer talents in the world and to be able to show the unique personalities and passions of the players in the film.
“I had a lot of fun collaborating with Pepsi Max to create a visually appealing world for the film and tell this fast-paced and fun story, which I know football and music fans will love.”
The Becky G and Burna Boy track, which is available on music streaming platforms, was apparently inspired by Pepsi Max’s love of soccer.
Pepsi Max’s Christmas ad last year, “Christmas refreshed,” featured UK rap and grime artists Kamakaze and TrueMendous breaking apart the traditional tropes of the holiday season, while the brand’s 2019 holiday ad starred. by rapper Cardi B.